depending on your brand and the services/products you are promoting, there might be certain social media platforms that will be more popular for your target audience.
but how do you figure out where your peeps are at? and how do you figure out where you need to reach people more?
we thought we could try a little test with two of the more popular social media tools out there.
you may have heard of them?? facebook? twitter?
no.
big.
deal.
one of the best ways to peek people’s interest is to offer up some freebies! who doesn’t love free stuff?!? but then we thought, it’s kind of hard to offer up free full-on event planning services. instead, we could offer up an amazing (and sustainable) in-home dining experience for you and five of your closest friends! A mini-ecoEvents vancouver soirée, if you will! in the comfort of your own home. we got you covered on eco-friendly invitations, natural décor, and a sustainable menu!
let’s hear it for delicious food + drink! om nom nom!
we would promote our contest over a six week period on both facebook and twitter and measure the following items on a weekly basis and see just where the word of “mouse” is going:
- facebook – number of new people “like”-ing our facebook page (required to enter the contest).
- facebook – number of times that our contest has been shared.
- facebook – total number of contest entries.
- twitter – number of new twitter followers (required to enter the contest).
- twitter – number of contest re-tweets (also required to enter the contest).
- twitter – number of contest mentions.
we watch the numbers. then we crunch them.
at the end of it all, we can see how many likes/followers we have gained and where the contest really took off. that could also tell us a little about which of the two social media platforms we really need work on to get our brand out there. our target audience would be women, ages 25-45.
thoughts? do you think that this would be a good test? more importantly, do you want to win a free party??
Rosie, what a unique way to a) test where your target audience has stationed themselves in the world of Social Media and b) create an opportunity to showcase your brand and services. You’ve taken the “freebie” to the next level, which will be very beneficial for the company. Rather than the traditional give aways or even a discount of your next event, you have positioned this well! Execute the event well to the winner and you’ve locked in a great experience. The consumers you are targeting as well (women ages 25-45) like to talk! The best exposure you could ask for is positive word of mouth from your consumers!
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